SESSION 01 – Track 20: Unlocking the path to a modern Health Care Management Era 1 (Lecture Room 2)

SESSION CHAIR: De Lange, L.          

DISCUSSANT: Brescia V.

1. Silos Mentality in Healthcare Services, Alves, J., Meneses, R.
Presenter: Alves, J.

 

SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)

SESSION CHAIR: Papasolomou I.

DISCUSSANT: Melanthiou Y.

  1. ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
    Presenter: Loureiro, S.M.C.

  2. PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
    Presenter: Brandão, A.M.P.C.

  3. THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
    Presenter: Alves, G.

  4. WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
    Presenter: Soares, A.M.