SESSION 04 – Track 29: Online Marketing Developments (Meeting Room 1)
SESSION CHAIR: LOUREIRO S. DISCUSSANT: Themistocleous C.
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SOCIAL MEDIA IN B2B SALES: A SYSTEMATIC LITERATURE REVIEW, Ancillai, C., Terho, H., Cardinali, S., Pascucci, F.
Presenter: Ancillai, C. -
THE INTEGRATIVE MODEL OF ONLINE RELATIONSHIP QUALITY, Alves, G., Machado, A., Veréb, V.
Presenter: Alves, G. -
Identification of the behavioural patterns via cognitive reflection test, Benda Prokeinova, R., Hanova, M., Paluchova, J.
Presenter: Benda Prokeinova, R.
SESSION 05 – Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)
SESSION CHAIR: Caratù M. DISCUSSANT: ALVES G.
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Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A.
Presenter: Alves, G.
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Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A.
Presenter: Belenioti, Z.C.
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The Cyprus Hotel Industry against Porter’s ‘Five Forces analysis’ in the middle of the Financial Crisis, Magos, N.
Presenter: Magos, N.