SESSION 04 – Track 29: Online Marketing Developments (Meeting Room 1)

SESSION CHAIR: LOUREIRO S.                                                                                                          DISCUSSANT: Themistocleous C.

1. SOCIAL MEDIA IN B2B SALES: A SYSTEMATIC LITERATURE REVIEW, Ancillai, C., Terho, H., Cardinali, S., Pascucci, F.
   Presenter: Ancillai, C.

2. THE INTEGRATIVE MODEL OF ONLINE RELATIONSHIP QUALITY, Alves, G., Machado, A., Veréb, V.
   Presenter: Alves, G.

3. Identification of the behavioural patterns via cognitive reflection test, Benda Prokeinova, R., Hanova, M., Paluchova, J.

Presenter: Benda Prokeinova, R.

SESSION 05 – Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)

SESSION CHAIR: Caratù M.                                                                                                              DISCUSSANT: ALVES G.

1. Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A.

   Presenter: Alves, G.

2. Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A.

   Presenter: Belenioti, Z.C.

3. The Cyprus Hotel Industry against Porter’s ‘Five Forces analysis’ in the middle of the Financial Crisis, Magos, N.
   Presenter: Magos, N.