SESSION 04 – Track 29: Online Marketing Developments (Meeting Room 1)
SESSION CHAIR: LOUREIRO S. DISCUSSANT: Themistocleous C.
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SOCIAL MEDIA IN B2B SALES: A SYSTEMATIC LITERATURE REVIEW, Ancillai, C., Terho, H., Cardinali, S., Pascucci, F.
Presenter: Ancillai, C. -
THE INTEGRATIVE MODEL OF ONLINE RELATIONSHIP QUALITY, Alves, G., Machado, A., Veréb, V.
Presenter: Alves, G. -
Identification of the behavioural patterns via cognitive reflection test, Benda Prokeinova, R., Hanova, M., Paluchova, J.