SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)
SESSION CHAIR: Papasolomou I.
DISCUSSANT: Melanthiou Y.
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ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
Presenter: Loureiro, S.M.C. -
PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
Presenter: Brandão, A.M.P.C. -
THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
Presenter: Alves, G. -
WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
Presenter: Soares, A.M.
SESSION 03 – Track 29: Investigating Omni-Channel Retailing: Does it Really Matter? (Lecture Room 2)
SESSION CHAIR: Mason M.
DISCUSSANT: Principato L.
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OMNICHANNEL EXPERIENCE – TOWARDS SUCCESSFUL CHANNEL INTEGRATION IN RETAIL, Tyrväinen, O., Karjaluoto, H.
Presenters: Tyrväinen, O., Karjaluoto, H. -
THE APPLICATION OF AN INTEGRATED OMNI-CHANNEL RETAILING STRATEGY IN THE ‘BRICKS AND CLICKS’ RETAIL COSMETICS INDUSTRY OF CYPRUS AND ITS INFLUENCE ON CUSTOMER LOYALTY: THE CASE OF BEAUTYLINE STORES, Christoforou, K.
Presenter: Christoforou, K. -
LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH, Abreu Ataíde, A., Pinto da Cunha Brandão, A.A., Correia Loureiro, S.M.
Presenter: Amélia Maria Pinto da Cunha Brandão
SESSION 03 – Track 42: Trust in the World Today (Meeting Room 3)
SESSION CHAIR: Mathews m.
DISCUSSANT: Brandão, A
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THE IMPACT OF PERCEIVED JUSTICE ON COMPLAINT PROCESS: AND SO WHAT?, Brandão, A., Santos, L.D., Batista, C.
Presenters: Brandão, A., Santos, L.D. -
OUTSOURCING CHOICES BETWEEN CONSCIOUSNESS AND INCONSCIOUSNESS, Popoli, P.
Presenter: Popoli, P. -
DERIVATIVE MISCONDUCT ON THE BASIS OF THE BREACH OF TRUST BETWEEN EMPLOYER AND EMPLOYEE, Van der Bank, C.M.
Presenter: Van der Bank, C.M.
SESSION 05 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 2 (Meeting Room 3)
SESSION CHAIR: MANIATIS, a. DISCUSSANT: SAKKA G.
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Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P.
Presenter: Rodrigues, P. -
2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M,
Presenter: Brandão, A. -
BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P.
Presenter: Brandão, A.