SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)

SESSION CHAIR: Papasolomou I.

DISCUSSANT: Melanthiou Y.

  1. ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
    Presenter: Loureiro, S.M.C.

  2. PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
    Presenter: Brandão, A.M.P.C.

  3. THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
    Presenter: Alves, G.

  4. WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
    Presenter: Soares, A.M.

SESSION 03 – Track 29: Investigating Omni-Channel Retailing: Does it Really Matter? (Lecture Room 2)

SESSION CHAIR:   Mason M.

DISCUSSANT: Principato L.

  1. OMNICHANNEL EXPERIENCE – TOWARDS SUCCESSFUL CHANNEL INTEGRATION IN RETAIL, Tyrväinen, O., Karjaluoto, H.
    Presenters: Tyrväinen, O., Karjaluoto, H.

  2. THE APPLICATION OF AN INTEGRATED OMNI-CHANNEL RETAILING STRATEGY IN THE ‘BRICKS AND CLICKS’ RETAIL COSMETICS INDUSTRY OF CYPRUS AND ITS INFLUENCE ON CUSTOMER LOYALTY: THE CASE OF BEAUTYLINE STORES, Christoforou, K.
    Presenter: Christoforou, K.

  3. LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH, Abreu Ataíde, A., Pinto da Cunha Brandão, A.A., Correia Loureiro, S.M.
    Presenter: Amélia Maria Pinto da Cunha Brandão

SESSION 03 – Track 42: Trust in the World Today (Meeting Room 3)

SESSION CHAIR: Mathews m.

DISCUSSANT: Brandão, A

  1. THE IMPACT OF PERCEIVED JUSTICE ON COMPLAINT PROCESS: AND SO WHAT?, Brandão, A., Santos, L.D., Batista, C.
    Presenters: Brandão, A., Santos, L.D.

  2. OUTSOURCING CHOICES BETWEEN CONSCIOUSNESS AND INCONSCIOUSNESS, Popoli, P.
    Presenter: Popoli, P.

  3. DERIVATIVE MISCONDUCT ON THE BASIS OF THE BREACH OF TRUST BETWEEN EMPLOYER AND EMPLOYEE, Van der Bank, C.M.
    Presenter: Van der Bank, C.M.

 

SESSION 05 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 2 (Meeting Room 3)

SESSION CHAIR: MANIATIS, a.                                                                                                            DISCUSSANT: SAKKA G.

  1. Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P.
    Presenter: Rodrigues, P.

  2. 2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M,
    Presenter: Brandão, A.

  3. BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P.
    Presenter: Brandão, A.