SESSION 03 – Track 29: Investigating Omni-Channel Retailing: Does it Really Matter? (Lecture Room 2)
SESSION CHAIR: Mason M.
DISCUSSANT: Principato L.
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OMNICHANNEL EXPERIENCE – TOWARDS SUCCESSFUL CHANNEL INTEGRATION IN RETAIL, Tyrväinen, O., Karjaluoto, H.
Presenters: Tyrväinen, O., Karjaluoto, H. -
THE APPLICATION OF AN INTEGRATED OMNI-CHANNEL RETAILING STRATEGY IN THE ‘BRICKS AND CLICKS’ RETAIL COSMETICS INDUSTRY OF CYPRUS AND ITS INFLUENCE ON CUSTOMER LOYALTY: THE CASE OF BEAUTYLINE STORES, Christoforou, K.
Presenter: Christoforou, K. -
LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH, Abreu Ataíde, A., Pinto da Cunha Brandão, A.A., Correia Loureiro, S.M.
Presenter: Amélia Maria Pinto da Cunha Brandão