SESSION 01 – Track 44: Business Perspectives in Europe (Meeting Room 6)

SESSION CHAIR: Dalmé M.

DISCUSSANT: Rossi M.

 

  1. M&A: AN EMPIRICAL ANALYSIS OF VALUE CREATION AMONG EUROPEAN COUNTRIES, Buchi, G., Iodice, A., Bresciani, S., Miccichè, E., Santoro, G.
    Presenter: Santoro, G.
  2. Public-Private Partnerships: problem or solution? Features and trends in EU-28, Rossi, M., Festa, G. Presenter: Rossi, M.
  3. TERRITORIAL CAPITALISM AND GLOBAL COMPETITION: THE ‘MADE IN ITALY’ CHALLENGE, Festa, G., Rossi, M., Martini, E., Abbate, T.
    Presenters: Festa, G.

4. INTERNET AND EXPORT PERFORMANCE: EVIDENCE FROM PORTUGUESE INTERNATIONAL NEW VENTURES, Moutinho, N., Matos, A., Meneses, R.
Presenter: Meneses, R

 

SESSION 02 – Track 21: Destination Marketing and Destination Branding (Lecture Room 2)

SESSION CHAIR: Palić, M.

DISCUSSANT: THRASSOU, A.

 

  1. From destination marketing to place marketing in North-West England, Scott, P.
    Presenter: Scott, P.
  2. Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case, Rodrigues, P., Torres, I.
    Presenter: Rodrigues, P.
  3. PUBLIC-PRIVATE COOPERATION IN WINE TOURISM -A TERRI-TORIAL MODEL FOR SMALL MUNICIPALITIES IN ITALY, Festa, G., Cuomo, M.T., Metallo, G. and Benvenuti,

Presenter: Festa, G.