SESSION 01 – Track 44: Business Perspectives in Europe (Meeting Room 6)
SESSION CHAIR: Dalmé M.
DISCUSSANT: Rossi M.
- M&A: AN EMPIRICAL ANALYSIS OF VALUE CREATION AMONG EUROPEAN COUNTRIES, Buchi, G., Iodice, A., Bresciani, S., Miccichè, E., Santoro, G.
Presenter: Santoro, G. - Public-Private Partnerships: problem or solution? Features and trends in EU-28, Rossi, M., Festa, G. Presenter: Rossi, M.
- TERRITORIAL CAPITALISM AND GLOBAL COMPETITION: THE ‘MADE IN ITALY’ CHALLENGE, Festa, G., Rossi, M., Martini, E., Abbate, T.
Presenters: Festa, G.
4. INTERNET AND EXPORT PERFORMANCE: EVIDENCE FROM PORTUGUESE INTERNATIONAL NEW VENTURES, Moutinho, N., Matos, A., Meneses, R.
Presenter: Meneses, R
SESSION 02 – Track 21: Destination Marketing and Destination Branding (Lecture Room 2)
SESSION CHAIR: Palić, M.
DISCUSSANT: THRASSOU, A.
- From destination marketing to place marketing in North-West England, Scott, P.
Presenter: Scott, P. - Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case, Rodrigues, P., Torres, I.
Presenter: Rodrigues, P. - PUBLIC-PRIVATE COOPERATION IN WINE TOURISM -A TERRI-TORIAL MODEL FOR SMALL MUNICIPALITIES IN ITALY, Festa, G., Cuomo, M.T., Metallo, G. and Benvenuti,
Presenter: Festa, G.