SESSION 03 – Track 29: Investigating Omni-Channel Retailing: Does it Really Matter? (Lecture Room 2)

SESSION CHAIR:   Mason M.

DISCUSSANT: Principato L.

  1. OMNICHANNEL EXPERIENCE – TOWARDS SUCCESSFUL CHANNEL INTEGRATION IN RETAIL, Tyrväinen, O., Karjaluoto, H.
    Presenters: Tyrväinen, O., Karjaluoto, H.

  2. THE APPLICATION OF AN INTEGRATED OMNI-CHANNEL RETAILING STRATEGY IN THE ‘BRICKS AND CLICKS’ RETAIL COSMETICS INDUSTRY OF CYPRUS AND ITS INFLUENCE ON CUSTOMER LOYALTY: THE CASE OF BEAUTYLINE STORES, Christoforou, K.
    Presenter: Christoforou, K.

  3. LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH, Abreu Ataíde, A., Pinto da Cunha Brandão, A.A., Correia Loureiro, S.M.
    Presenter: Amélia Maria Pinto da Cunha Brandão

 

SESSION 04 – Track: 21- Towards Tourist Development and Progress (Lecture Room 1)

SESSION CHAIR:   FESTA G.

DISCUSSANT: MANIATIS A.

  1. Developing an Organizational Culture in a Hotel, Kefalas, S.

    Presenter: Kefalas, S.

  2. Dual Perspectives on the Role of Artificially Intelligent Robotic Virtual Agents in the Tourism, Travel and Hospitality Industries, Ukpabi, D.C., Karjaluoto, H., Olaleye, S.A. and Mogaji, E.
    Presenters: Ukpabi, D.C., Karjaluoto, H.

  3. An Investigation into Employee Turnover within the Bulgarian Hospitality Industry and Identifying Methods of retention that could be adopted, Dimitrova, K., Sanchez Bengoa, D.
    Presenter: Dimitrova, K.