SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)

SESSION CHAIR: Papasolomou I.

DISCUSSANT: Melanthiou Y.

  1. ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
    Presenter: Loureiro, S.M.C.

  2. PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
    Presenter: Brandão, A.M.P.C.

  3. THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
    Presenter: Alves, G.

  4. WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
    Presenter: Soares, A.M.

 

SESSION 06 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 3 (Lecture Room 3)

SESSION CHAIR:   Loureiro, S.M.C.                                                                                                      DISCUSSANT: ALVES G.

  1. FRAMEWORK FOR SUCCESS OF BUSINESS CONSUMER BEHAVIOUR: A SYSTEMATIC LITERATURE REVIEW APPROACH, Souto, P., Loureiro, S.M.C.
    Presenters: Souto, P., Loureiro, S.M.C.

  2. 2. SOCIAL MEDIA AND MARKETING STRATEGY IN EDUCATIONAL SERVICES, Athanasopoulou, P., Giovanis, A.N. Presenter: Giovanis, A.N.

  3. AN EXPLORATORY INVESTIGATION OF EXTREME VS TRADITIONAL SPORTS IN ADVERTISING, Moretti, A., Scarpi, D., Mason, M.C., Raggiotto, F.
    Presenter: Mason, M.C.