SESSION 05 – Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)

SESSION CHAIR: Caratù M.                                                                                                              DISCUSSANT: ALVES G.

  1. Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A.

    Presenter: Alves, G.

  2. Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A.

    Presenter: Belenioti, Z.C.

  3. The Cyprus Hotel Industry against Porter’s ‘Five Forces analysis’ in the middle of the Financial Crisis, Magos, N.
    Presenter: Magos, N.