SESSION 06 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 3 (Lecture Room 3)

SESSION CHAIR:   Loureiro, S.M.C.                                                                                                      DISCUSSANT: ALVES G.

  1. FRAMEWORK FOR SUCCESS OF BUSINESS CONSUMER BEHAVIOUR: A SYSTEMATIC LITERATURE REVIEW APPROACH, Souto, P., Loureiro, S.M.C.
    Presenters: Souto, P., Loureiro, S.M.C.

  2. 2. SOCIAL MEDIA AND MARKETING STRATEGY IN EDUCATIONAL SERVICES, Athanasopoulou, P., Giovanis, A.N. Presenter: Giovanis, A.N.

  3. AN EXPLORATORY INVESTIGATION OF EXTREME VS TRADITIONAL SPORTS IN ADVERTISING, Moretti, A., Scarpi, D., Mason, M.C., Raggiotto, F.
    Presenter: Mason, M.C.