SESSION 02 – Track 21: Destination Marketing and Destination Branding (Lecture Room 2)

SESSION CHAIR: Palić, M.

DISCUSSANT: THRASSOU, A.

 

  1. From destination marketing to place marketing in North-West England, Scott, P.

    Presenter: Scott, P.

  2. Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case, Rodrigues, P., Torres, I.
    Presenter: Rodrigues, P.

  3. PUBLIC-PRIVATE COOPERATION IN WINE TOURISM -A TERRI-TORIAL MODEL FOR SMALL MUNICIPALITIES IN ITALY, Festa, G., Cuomo, M.T., Metallo, G. and Benvenuti,

Presenter: Festa, G.

 

SESSION 03 – Track 15: Entrepreneurship in Business and Society (Meeting Room 2)

SESSION CHAIR: CASTALDI L.

DISCUSSANT: Chioteris s.

  1. How entrepreneurial orientation and stakeholder engagement shape innovation at family business, Monarca, A., Martins, C., Torres, I., Barradas, D., Guerreiro, M., Rodrigues, P.

    Presenter: Rodrigues, P.

  2. CRITERIA FOR ENTREPRENEURIAL UNIVERSITIES: EVIDENCE FROM THE UK UNIVERSITIES, Aldawod, A., Day, J.

    Presenter: Aldawod, A.

  3. EMERGENCE AND EVOLUTION OF AN ENTREPRENEURIAL ECOSYSTEM: THE CASE OF PORTO, Corbo, L.; Almeida, J.

Presenter: Corbo, L.

 

SESSION 05 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 2 (Meeting Room 3)

SESSION CHAIR: MANIATIS, a.                                                                                                            DISCUSSANT: SAKKA G.

  1. Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P.
    Presenter: Rodrigues, P.

  2. 2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M,
    Presenter: Brandão, A.

  3. BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P.
    Presenter: Brandão, A.