SESSION 02 – Track 21: Destination Marketing and Destination Branding (Lecture Room 2)
SESSION CHAIR: Palić, M.
DISCUSSANT: THRASSOU, A.
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From destination marketing to place marketing in North-West England, Scott, P.
Presenter: Scott, P.
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Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case, Rodrigues, P., Torres, I.
Presenter: Rodrigues, P. -
PUBLIC-PRIVATE COOPERATION IN WINE TOURISM -A TERRI-TORIAL MODEL FOR SMALL MUNICIPALITIES IN ITALY, Festa, G., Cuomo, M.T., Metallo, G. and Benvenuti,
Presenter: Festa, G.
SESSION 03 – Track 15: Entrepreneurship in Business and Society (Meeting Room 2)
SESSION CHAIR: CASTALDI L.
DISCUSSANT: Chioteris s.
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How entrepreneurial orientation and stakeholder engagement shape innovation at family business, Monarca, A., Martins, C., Torres, I., Barradas, D., Guerreiro, M., Rodrigues, P.
Presenter: Rodrigues, P.
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CRITERIA FOR ENTREPRENEURIAL UNIVERSITIES: EVIDENCE FROM THE UK UNIVERSITIES, Aldawod, A., Day, J.
Presenter: Aldawod, A.
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EMERGENCE AND EVOLUTION OF AN ENTREPRENEURIAL ECOSYSTEM: THE CASE OF PORTO, Corbo, L.; Almeida, J.
Presenter: Corbo, L.
SESSION 05 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 2 (Meeting Room 3)
SESSION CHAIR: MANIATIS, a. DISCUSSANT: SAKKA G.
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Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P.
Presenter: Rodrigues, P. -
2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M,
Presenter: Brandão, A. -
BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P.
Presenter: Brandão, A.
