SESSION 02 – Track 21: Destination Marketing and Destination Branding (Lecture Room 2)

SESSION CHAIR: Palić, M.

DISCUSSANT: THRASSOU, A.

 

  1. From destination marketing to place marketing in North-West England, Scott, P.

    Presenter: Scott, P.

  2. Mediation effect of Brand Experience between Destination Brand Personality and Brand Love: The Porto city case, Rodrigues, P., Torres, I.
    Presenter: Rodrigues, P.

  3. PUBLIC-PRIVATE COOPERATION IN WINE TOURISM -A TERRI-TORIAL MODEL FOR SMALL MUNICIPALITIES IN ITALY, Festa, G., Cuomo, M.T., Metallo, G. and Benvenuti,

Presenter: Festa, G.