SESSION 01 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 1

(Meeting Room 1)

SESSION CHAIR:   CHAKRAVARTHY S.

DISCUSSANT: PHILIPSON S.

  1. CONSUMER TOUCH POINTS AND COGNITIVE PROXIMITY. MISSINGS FROM MILLENNIALS, Devigili, M., Pucci, T., Fiorini, N., Zanni, L.
    Presenter: Zanni, L.

  2. Customer Information Management: Contemporary Issues of Privacy and Trust, Themistocleous, C., Pagiaslis, A., Smith, A.
    Presenter: Themistocleous, C.

  3. CONSUMER BEHAVIOR AND CULTURE. PRELIMINARY INSIGHTS ON FAST-FOOD CONSUMPTION, Raggiotto, F., Mason, M.C., Moretti, A., Paggiaro, A.
    Presenter: Raggiotto, F.

  4. IMPROVING CONSUMERS’ ONLINE EXPERIENCES: THE ROLE OF HEDONIC DIMENSIONS, Soares, A., Pinho, J.C., Alves, A.
    Presenter: Soares, A.

 

SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)

SESSION CHAIR: Papasolomou I.

DISCUSSANT: Melanthiou Y.

  1. ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
    Presenter: Loureiro, S.M.C.

  2. PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
    Presenter: Brandão, A.M.P.C.

  3. THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
    Presenter: Alves, G.

  4. WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
    Presenter: Soares, A.M.