SESSION 01 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 1
(Meeting Room 1)
SESSION CHAIR: CHAKRAVARTHY S.
DISCUSSANT: PHILIPSON S.
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CONSUMER TOUCH POINTS AND COGNITIVE PROXIMITY. MISSINGS FROM MILLENNIALS, Devigili, M., Pucci, T., Fiorini, N., Zanni, L.
Presenter: Zanni, L. -
Customer Information Management: Contemporary Issues of Privacy and Trust, Themistocleous, C., Pagiaslis, A., Smith, A.
Presenter: Themistocleous, C. -
CONSUMER BEHAVIOR AND CULTURE. PRELIMINARY INSIGHTS ON FAST-FOOD CONSUMPTION, Raggiotto, F., Mason, M.C., Moretti, A., Paggiaro, A.
Presenter: Raggiotto, F. -
IMPROVING CONSUMERS’ ONLINE EXPERIENCES: THE ROLE OF HEDONIC DIMENSIONS, Soares, A., Pinho, J.C., Alves, A.
Presenter: Soares, A.
SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)
SESSION CHAIR: Papasolomou I.
DISCUSSANT: Melanthiou Y.
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ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
Presenter: Loureiro, S.M.C. -
PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
Presenter: Brandão, A.M.P.C. -
THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
Presenter: Alves, G. -
WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
Presenter: Soares, A.M.