SESSION 01 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 1

(Meeting Room 1)

SESSION CHAIR:   CHAKRAVARTHY S.

DISCUSSANT: PHILIPSON S.

  1. CONSUMER TOUCH POINTS AND COGNITIVE PROXIMITY. MISSINGS FROM MILLENNIALS, Devigili, M., Pucci, T., Fiorini, N., Zanni, L.
    Presenter: Zanni, L.

  2. Customer Information Management: Contemporary Issues of Privacy and Trust, Themistocleous, C., Pagiaslis, A., Smith, A.
    Presenter: Themistocleous, C.

  3. CONSUMER BEHAVIOR AND CULTURE. PRELIMINARY INSIGHTS ON FAST-FOOD CONSUMPTION, Raggiotto, F., Mason, M.C., Moretti, A., Paggiaro, A.
    Presenter: Raggiotto, F.

  4. IMPROVING CONSUMERS’ ONLINE EXPERIENCES: THE ROLE OF HEDONIC DIMENSIONS, Soares, A., Pinho, J.C., Alves, A.
    Presenter: Soares, A.