Session 5

September 14, 2018 – 13:00 – 14:30

Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)

SESSION CHAIR:                                                                                    DISCUSSANT:

 

  1. Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A. (21_02)
    Presenter: Alves, G.
  2. Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A. (21_15)
    Presenter: Belenioti, Z.C.
  3. Customer Satisfaction in the Hospitality Industry, Kefalas, S. (21_06)
    Presenter: Kefalas, S..

           

 

Track 33: Organizational Theories: Behaviour in Complex Systems (Meeting Room 2)

SESSION CHAIR:                                                                                      DISCUSSANT:

 

  1. THRIVING IN MONO- AND MULTICULTURAL WORK ENVIRONMENTS: THE ROLE OF POSITIVE PSYCHOLOGICAL CAPITAL, Rozkwitalska, M., Basinska, B.A. (34_02)
    Presenters: Rozkwitalska, M., Basinska, B.A.
  2. STUDY OF SOCIAL ORGANIZATIONAL PROCESSES IN THE CONTEXT OF COMPLEX SYSTEMS, Kowalska-Styczeń, A. (33_01)
    Presenter: Kowalska-Styczeń, A.
  3. Stakeholder analysis of the football industry in Cyprus, Yiapanas, G., Thrassou, A., Kartakoullis, N. (33_03)
    Presenter: Yiapanas, G.

           

 

Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment (Meeting Room 3)

SESSION CHAIR:                                                                                      DISCUSSANT:

 

  1. Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P. (29_02)
    Presenter: Rodrigues, P.
  2. 2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M, (29_03)
    Presenter: Brandão, A.
  3. BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P. (29_07)
    Presenter: Brandão, A.

 

Track 22: The Power of Human Resources in Business (Lecture Room 1)

SESSION CHAIR:                                                                                     DISCUSSANT:

 

  1. Employer brand building from the inside-out: how employer values contribute to employee engagement, Ferreira, P. (22_03)
    Presenter: Ferreira, P.
  2. Management Incentives in Unlisted Companies: An Empirical Investigation, Remondino, M., Schiesari, R. (22_05)
    Presenter: Schiesari, R.
  3. Age of Reason – a new Human Resource, Rimmer, A. (22_01)
    Presenter: Rimmer, A.

           

 

Track 32: Innovation as a Tool for Personal and Organizational Development 1 (Lecture Room 2)

SESSION CHAIR:                                                                                      DISCUSSANT:

 

  1. MULTICHANNEL INTEGRATION AND DISTANCE: THE EFFECTS ON CONSUMERS’ ONLINE PURCHASE INTENTION, Matarazzo, M., De Vanna, F., Resciniti, R. (32_13)
    Presenter: Matarazzo, M.
  2. AN ANALYSIS OF FIRM PROCESSES FOR INNOVATION: STAGE-GATE MODEL AND DISCOVERY DRIVEN PLANNING, Turi, C., Iscaro, V., Castaldi, L., Ferraris, A. (32_16)
    Presenters: Turi, C., Castaldi, L., Ferraris, A.
  3. MENTORING, BUSINESS CASE COMPETITOR DEVELOPMENT AND REVERSE MENTORING AT GLOBAL BUSINESS CASE STUDY COMPETITIONS, Damnjanovic, V., Proud, W., Milosavljevic, M.. (32_18)
    Presenter: Damnjanovic, V.