SESSION 05 – Track 09: Is Culture Overrated in Business and Management? (Lecture Room 2)

SESSION CHAIR:   Giovanis A.N.                                                                                                     DISCUSSANT: PRINCIPATO L.

  1. I AM A RESPONSIBLE LEADER!, Schinzel, U.
    Presenter: Schinzel, U.

  2. THE IMPACT OF CONSUMER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENESS – A CROSS-CULTURAL STUDY ON SOURCE CREDIBILITY, Bremser, K., Wendenburg, J., Goehlich, V.

    Presenter: Bremser, K.

  3. TRAVEL CONSUMER JOURNEY IN THE DIGITAL ERA: THE ROLE OF ENGAGEMENT FOCI, Marino, V., D’Arco, M.
    Presenter: D’Arco, M.