SESSION 05 – Track 09: Is Culture Overrated in Business and Management? (Lecture Room 2)
SESSION CHAIR: Giovanis A.N. DISCUSSANT: PRINCIPATO L.
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I AM A RESPONSIBLE LEADER!, Schinzel, U.
Presenter: Schinzel, U. -
THE IMPACT OF CONSUMER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENESS – A CROSS-CULTURAL STUDY ON SOURCE CREDIBILITY, Bremser, K., Wendenburg, J., Goehlich, V.
Presenter: Bremser, K.
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TRAVEL CONSUMER JOURNEY IN THE DIGITAL ERA: THE ROLE OF ENGAGEMENT FOCI, Marino, V., D’Arco, M.
Presenter: D’Arco, M.