SESSION 02 – Track 29: Fueling Business Marketing Strategies (Meeting Room 2)
SESSION CHAIR: Papasolomou I.
DISCUSSANT: Melanthiou Y.
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ENGAGING RETAILING STAKEHOLDERS TO CORPORATE SOCIAL RESPONSIBILITY PRACTICES THROUGH SOCIAL MEDIA, Loureiro, S.M.C., Lopes, J.
Presenter: Loureiro, S.M.C. -
PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL, Moreira, T.D., Brandão, A.M.P.C., Novais, R.A.)
Presenter: Brandão, A.M.P.C. -
THEORETICAL MODEL: PERFORMANCE OF NEW TECHNOLOGICAL PRODUCTS, Duarte, T., Alves, G.
Presenter: Alves, G. -
WHY PUT OFF UNTIL TOMORROW WHAT I CAN BUY TODAY? THE ROLE OF PROMOTIONS AND EMOTIONS IN IMPULSE BUYING BEHAVIOUR, Cherouk A.Y., Soares, A.M.
Presenter: Soares, A.M.
SESSION 06 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 3 (Lecture Room 3)
SESSION CHAIR: Loureiro, S.M.C. DISCUSSANT: ALVES G.
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FRAMEWORK FOR SUCCESS OF BUSINESS CONSUMER BEHAVIOUR: A SYSTEMATIC LITERATURE REVIEW APPROACH, Souto, P., Loureiro, S.M.C.
Presenters: Souto, P., Loureiro, S.M.C. -
2. SOCIAL MEDIA AND MARKETING STRATEGY IN EDUCATIONAL SERVICES, Athanasopoulou, P., Giovanis, A.N. Presenter: Giovanis, A.N.
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AN EXPLORATORY INVESTIGATION OF EXTREME VS TRADITIONAL SPORTS IN ADVERTISING, Moretti, A., Scarpi, D., Mason, M.C., Raggiotto, F.
Presenter: Mason, M.C.