SESSION 05 – Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)
SESSION CHAIR: Caratù M. DISCUSSANT: ALVES G.
Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A.
Presenter: Alves, G.
Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A.
Presenter: Belenioti, Z.C.
The Cyprus Hotel Industry against Porter’s ‘Five Forces analysis’ in the middle of the Financial Crisis, Magos, N.
Presenter: Magos, N.