SESSION 06 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 3 (Lecture Room 3)
SESSION CHAIR: Loureiro, S.M.C. DISCUSSANT: ALVES G.
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FRAMEWORK FOR SUCCESS OF BUSINESS CONSUMER BEHAVIOUR: A SYSTEMATIC LITERATURE REVIEW APPROACH, Souto, P., Loureiro, S.M.C.
Presenters: Souto, P., Loureiro, S.M.C. -
2. SOCIAL MEDIA AND MARKETING STRATEGY IN EDUCATIONAL SERVICES, Athanasopoulou, P., Giovanis, A.N. Presenter: Giovanis, A.N.
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AN EXPLORATORY INVESTIGATION OF EXTREME VS TRADITIONAL SPORTS IN ADVERTISING, Moretti, A., Scarpi, D., Mason, M.C., Raggiotto, F.
Presenter: Mason, M.C.