SESSION 01 – Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 1
(Meeting Room 1)
SESSION CHAIR: CHAKRAVARTHY S.
DISCUSSANT: PHILIPSON S.
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CONSUMER TOUCH POINTS AND COGNITIVE PROXIMITY. MISSINGS FROM MILLENNIALS, Devigili, M., Pucci, T., Fiorini, N., Zanni, L.
Presenter: Zanni, L. -
Customer Information Management: Contemporary Issues of Privacy and Trust, Themistocleous, C., Pagiaslis, A., Smith, A.
Presenter: Themistocleous, C. -
CONSUMER BEHAVIOR AND CULTURE. PRELIMINARY INSIGHTS ON FAST-FOOD CONSUMPTION, Raggiotto, F., Mason, M.C., Moretti, A., Paggiaro, A.
Presenter: Raggiotto, F. -
IMPROVING CONSUMERS’ ONLINE EXPERIENCES: THE ROLE OF HEDONIC DIMENSIONS, Soares, A., Pinho, J.C., Alves, A.
Presenter: Soares, A.