Session 5
September 14, 2018 – 13:00 – 14:30
Track 21: Tourism, Brand Equity and Satisfaction (Meeting Room 1)
SESSION CHAIR: DISCUSSANT:
- Childhood memories, Experiences and Emotions: Content Analysis of Celebrity Travel Narratives, Alves, G., Azevedo, A. (21_02)
Presenter: Alves, G. - Social Media impact on NPO Brand Equity: conceptualizing the trends and prospects, Belenioti, Z.C., Vassiliadis, C.A. (21_15)
Presenter: Belenioti, Z.C. - Customer Satisfaction in the Hospitality Industry, Kefalas, S. (21_06)
Presenter: Kefalas, S..
Track 33: Organizational Theories: Behaviour in Complex Systems (Meeting Room 2)
SESSION CHAIR: DISCUSSANT:
- THRIVING IN MONO- AND MULTICULTURAL WORK ENVIRONMENTS: THE ROLE OF POSITIVE PSYCHOLOGICAL CAPITAL, Rozkwitalska, M., Basinska, B.A. (34_02)
Presenters: Rozkwitalska, M., Basinska, B.A. - STUDY OF SOCIAL ORGANIZATIONAL PROCESSES IN THE CONTEXT OF COMPLEX SYSTEMS, Kowalska-Styczeń, A. (33_01)
Presenter: Kowalska-Styczeń, A. - Stakeholder analysis of the football industry in Cyprus, Yiapanas, G., Thrassou, A., Kartakoullis, N. (33_03)
Presenter: Yiapanas, G.
Track 29: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment (Meeting Room 3)
SESSION CHAIR: DISCUSSANT:
- Consumer-Brand Relationship – Two rival models to explain the consumer relationship with a luxury brand, Rodrigues, P., Costa, P. (29_02)
Presenter: Rodrigues, P. - 2. A framework for engaging customers in foreign market, Brandão, A., Senra Barreto de Faria, I., Gadekar, M, (29_03)
Presenter: Brandão, A. - BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND OUTCOMES OF BRAND LOVE, Peyroteio, P., Brandão, A., Rodrigues, P. (29_07)
Presenter: Brandão, A.
Track 22: The Power of Human Resources in Business (Lecture Room 1)
SESSION CHAIR: DISCUSSANT:
- Employer brand building from the inside-out: how employer values contribute to employee engagement, Ferreira, P. (22_03)
Presenter: Ferreira, P. - Management Incentives in Unlisted Companies: An Empirical Investigation, Remondino, M., Schiesari, R. (22_05)
Presenter: Schiesari, R. - Age of Reason – a new Human Resource, Rimmer, A. (22_01)
Presenter: Rimmer, A.
Track 32: Innovation as a Tool for Personal and Organizational Development 1 (Lecture Room 2)
SESSION CHAIR: DISCUSSANT:
- MULTICHANNEL INTEGRATION AND DISTANCE: THE EFFECTS ON CONSUMERS’ ONLINE PURCHASE INTENTION, Matarazzo, M., De Vanna, F., Resciniti, R. (32_13)
Presenter: Matarazzo, M. - AN ANALYSIS OF FIRM PROCESSES FOR INNOVATION: STAGE-GATE MODEL AND DISCOVERY DRIVEN PLANNING, Turi, C., Iscaro, V., Castaldi, L., Ferraris, A. (32_16)
Presenters: Turi, C., Castaldi, L., Ferraris, A. - MENTORING, BUSINESS CASE COMPETITOR DEVELOPMENT AND REVERSE MENTORING AT GLOBAL BUSINESS CASE STUDY COMPETITIONS, Damnjanovic, V., Proud, W., Milosavljevic, M.. (32_18)
Presenter: Damnjanovic, V.